The latest campaign, ‘The Colours of Jaffna,’ has been launched by SriLankan Airlines, the National Carrier, with the aim of promoting tourism in the Northern Province of Sri Lanka.
With the potential of the vibrant north of the country, abundant in striking architecture, cultural richness, and unique culinary delights, the beauty of these aspects has been aptly captured in the campaign. Travelers are invited to embark on an immersive experience.
Focused on the historic Nallur Kandaswamy Festival, the national festival spanning 20-25 days, the campaign serves as an invitation to explore Jaffna in its most vibrant form.
The campaign was initiated with a captivating video unveiling Jaffna’s fascinating facets, which will be followed by a series of posts and an engaging quiz to raise awareness of Jaffna’s various tourist attractions.
Complementing this promotional effort, SriLankan Holidays, the airline’s leisure arm, has introduced a range of holiday packages showcasing the best of Jaffna, with Jetwing Hotels as the exclusive hospitality partner.
The next phase of the campaign will involve content creators and social influencers experiencing the destination with SriLankan Airlines and inspiring their followers to explore Jaffna.
This alluring invitation to discover Jaffna is promoted across the airline’s extensive network, including its largest market, India, where there are over 80 weekly flights connecting to the island from 9 Indian cities.
Simultaneously, a variety of promotional activities are being carried out, with a focus on the Asia Cup and the historic Kandy Esala Perahera, two other remarkable events in Sri Lanka. Travelers arriving to witness one of these events can easily extend their stay to experience the other attractions that Sri Lanka has to offer.